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| Environmental concerns are driving consumers to request manufacturers to supply environmental friendly products that are just as good if not better that existing products.
Thus, opportunities exist for a new wave of products that don’t harm the environment and don’t cost the earth to buy. |
A client asked us to profile the potential industrial usage of vegetable based oil. We concentrated on applications where the bio friendly profile of the oil would make it a suitable replacement for the environmentally challenged mineral based oil.
After reviewing the literature and applying our own knowledge of the industry we contacted industry experts to elicit their opinions on potential, including projected volumes, and any barriers to growth.
The findings were presented in a word document with clear indications of potentials and opportunities.
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